Ocean Acidification & Hypoxia Communication Plan
This project developed a communications toolkit and implementation plan that inspires key audiences to act to reduce the projected trajectory of ocean and climate change and build a more resilient future through OAH mitigation and adaptation planning and policy. Rooted in social science, these materials advance the ability of OAH scientists to communicate about their important work. Having identified key audiences and developed messaging relevant to those target groups, the OAH Council can now communicate more effectively about the science behind OAH and solutions to address the impacts on the livelihoods of Oregonians. These communications increase civic readiness, such that members of each target audience sector are prepared - when opportunities arise - for legislative and/or community-based action.
